Pozalabs, an AI music startup, is set to unveil spatial audio remastered content featuring aespa at CES 2025. This project, developed in collaboration with Samsung Electronics, Google, and SM Entertainment, leverages the groundbreaking 3D audio technology, “Eclipsa Audio.” It includes remastered versions of aespa’s popular music videos and concert performances offering an immersive sound experience. Eclipsa Audio is the brand name for the IAMF (Immersive Audio Model and Formats)* technology developed by Samsung Research and Google, and will debut at CES 2025, integrated into Neo QLED TVs.

The showcased content includes aespa’s music videos “Whiplash,” “Supernova,” and “Armageddon,” as well as concert footage. CES attendees will experience IAMF 3D audio technology and enjoy enriched, spatially enhanced sound in these reimagined works.

Eclipsa Audio technology redefines existing audio content by integrating spatial depth, delivering a novel audio experience. This project is designed to transcend entertainment, extending its applications to areas like retail music and gaming, where spatial sound plays a critical role.

Notably, YouTube’s announcement of adopting IAMF technology platform-wide from 2025* is expected to catalyze the mainstreaming of 3D audio content. Pozalabs is actively developing solutions to empower creators to effortlessly produce and utilize 3D audio in this evolving landscape.

Through this initiative, Pozalabs demonstrates the transformative potential of spatial audio in content creation. Taehyun Kim, CSO of Pozalabs, emphasized, “Our collaboration with Samsung Electronics, Google, and SM Entertainment marks a significant milestone in scaling spatial audio technology to global platforms and validating its value for next-generation content. We look forward to fostering further collaboration to drive the expansion of this market.”

Pozalabs aims to showcase the innovative possibilities of spatial audio technology and strengthen its position in the global content market. The company anticipates CES 2025 to be a pivotal moment, establishing its strength in AI music and immersive audio technology.